Drake's Better World Fragrance House Introduces First Eau de Parfum, Summer Mink

Featuring a rich Amber Woody composition.

Fashion
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Drake‘s Better World Fragrance House unveiled its first ever eau de parfum, Summer Mink.

The fragrance features a rich Amber Woody composition, starting off with Italian citrus and aromatic sage. Summer Mink then reveals a warm, spicy floral hint of Jasmine Sambac before landing on a passionate base of vetiver and creamy musk. The scent’s architectural bottle is also a reflection of its philosophy. Opposing elements unite through design, featuring a navy sphere that’s balanced atop a sharp, rectangular base.

“Summer Mink was inspired by a yin yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses,” said Michael Carby, Senior Perfumer at Givaudan. “The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a Better World.”

“This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality, and design,” added Lori Singer, President of Parlux Ltd. “With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House—bringing Drake’s vision to life for an even broader audience through a premier retail destination. We’re thrilled for consumers to experience it.”

Summer Musk follows the brand’s “Carby Musk” fragrance oil from February 2024. The aroma is crafted with a blend of Lily of The Valley, Ambergris, Oakmoss, Skin Musk and Amber Woods to give it the distinct scent.

Better World Fragrance House’s Summer Mink in 3.4oz is available now for $148 USD via the Better World Fragrance House webstore, and will debut at Ulta this Spring.

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